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I was heavily involved in this commercial for the natural cold and flu remedy. I wrote the script, created casting briefs, oversaw auditions and even found myself in the supporting cast. Post-production, I worked with the editors and sound engineers to ensure the finished product best matched our original storyboard.
First broadcast on South African TV in 2012, this TV commercial continues to screen every year around the start of Winter.
Pack copy for a relaunched range of shaving products targeted at a youth market (budget-conscious high school and college-age males still in the process of developing brand loyalty). Like the new look, communications had to be fun but family safe.
The new-look range hit South African shelves in 2013.
This an extract from my in-progress novel, a period-set action adventure with a mystery at its core.
It provides an example of my ability to write dialogue.
A passion project, purely for fun. I researched and then created this Tomb Raider themed Myers-Briggs Personality Chart using Photoshop.
Since uploading in April 2016, it has had 2,700 blog views. In addition, Tomb Raider game writers Rhianna Pratchett and Cameron Suey have both retweeted it, resulting in 15K impressions.
To relaunch the AMBI Skincare range, a campaign was launched across South Africa to identify and celebrate remarkable women improving their communities. Not only did I propose the concept, but created all the promotion-related copy as well.
This included an interview with the eventual winner. The article appeared in the South African version of Oprah Magazine in 2008.
A TV commercial that I scripted in 2012 for a commercial vehicle insurer that prioritises the technology behind its offer.
As you may be able to guess, sci-fi movies like TRON and Minority Report were a big influence here.
Motivated by my interest in fan communities and representational practices in the media, I wrote this analytical four-part series for my Pop Culture blog in 2015. To date, it has had over 4,800 views.
The project started with the use of social media to find fans willing to talk about their experiences. I ended up interviewing over 25 people around the world. The inclusion of their comments helped to show the real-world relevance of the piece\'s deep critical analysis.
An interview with the company founder, competition research and a pile of training manuals, case studies and presentations provided me with the information to populate every page of this website with benefits-leading copy. I also proposed the site structure.
The objective was to provide concise, clear and accessible information about a very technical product: computerised visual detection systems. And to do so without playing up fears.
An extract from my in-progress novel.
This passage shows my capabilities in terms of description, mood setting and the introduction of authentic historical context.
An extract from Still Waters, a 4-chapter Tomb Raider story completed in 2015.
This passage highlights my descriptive abilities, and is based on my own diving experiences.
This double-page advertisement appeared in a specialist South African coffee magazine in 2012. The communication message had to match the upmarket nature of the publication, and appeal to coffee connoisseurs.
As a further note, I was part of the team that came up with the new multi-use payoff line for the brand. Go with Illovo! works for both consumers and corporate clients. It also functions as an all-important call to action while playing up sugar\'s energising function.
Bundled with the year-end issue of Seventeen Magazine in 2007 was a diary as a gift to readers. Teenage skincare brand Clean & Clear had advertising space in the diary, resulting in a brief to include something fun that captured the wholesome spirit of the brand.
I created this friendship zodiac from scratch, on the basis of star sign research.
Another fan project. In early 2016, I created my own themed version of open source Cards Against Humanity. This required me to create themed content (spanning 20 years of franchise history) for 30 question cards and 180 answer cards - essentially a full-size game.
This project was embraced by the fandom on its 1 March reveal. To date, the game has 189 Facebook likes and 1,773 blog views.
Just one of many film reviews that have appeared on my Pop Culture blog, as well as over at TheMovies.co.za.
As is my approach, I try to keep things conversational and to the point. At the same time references to other relevant films and cinematic history are included as necessary.
For 2 years (2005-2007), I had a back-page opinion column in GEAR (Gaming Equipment and Reviews) magazine. GEAR was published monthly; first bundled with South African PC Format, and then standalone.
My 500-word column weighed in on industry news and trends, and covered such topics as humour in games, the impact of the Internet on gaming, gate-keeping in the community, and gender.
A review that appeared in GEAR (Gaming Equipment and Reviews) magazine - an offshoot of South African PC Format - in 2007.
While meeting the word count, the review covers new features introduced to the Action-RPG expansion, its gameplay improvements and performance drawbacks.